About us

Be there for the moments
that matter most

Playmewhen began with a simple wish: to hear from someone you love at life’s biggest moments, even when they can’t be there.

I can’t go back and hear from my father at those milestones, but I wanted to give others the chance to hear from someone they love at theirs.
Pedro Goncalves, Founder

A letter from our founder

Our story

Playmewhen began with the loss of my father. I was 37, and there were still so many important milestones in my life I hadn’t reached. I wasn’t married yet, and I hadn’t become a father. Although my dad had met the woman who would eventually become my wife, he wasn’t there for our wedding or the birth of my children. There’s a certain kind of pain that comes with experiencing life’s biggest moments without someone you love.

I often think about what it would have meant to have a message from my father waiting for me on my wedding day or when I became a father. To hear his voice, see his expressions, listen to his advice, or even hear one of his jokes. Those little things you don’t always realize you’ll miss until they’re gone. I can’t go back and hear from my father at those milestones, but I wanted to give others the chance to hear from someone they love at theirs. What started as a personal wish gradually became something I felt I needed to bring to life.

As I started my own family, that purpose became even more meaningful. I became a father later in life, and while I hope to be there for every milestone my son and daughter experience, I’ve learned that life happens quickly and doesn’t ask for permission. I want my children to have something I wish I’d had from my father: my words in my own voice, my stories, my advice, my expressions, and yes, even my terrible jokes.

There are things I want to tell my children now, while they’re still young, that they may understand differently when they’re older. Recording those words gives them a way to hear what I was thinking and feeling at this point in our lives. I hope I’m sitting beside them when they press play. But if life has other plans, they will still have a part of me: my voice, my expressions, my stories, and the words I took the time to leave for them.

That’s what I wish I had from my father, and that’s what I want to make possible for others.

That’s why I created Playmewhen.

Pedro Goncalves

Founder, Playmewhen

Our mission

To help people preserve their voices, stories, and messages for the people they love, bringing comfort, encouragement, and celebration to moments ahead.

  • Comfort
  • Encouragement
  • Celebration

Meet the team

The people behind Playmewhen

Each of us came to Playmewhen because of someone we lost, and the words we wish we could still hear.

Pedro Goncalves

Founder and CEO

Inspired by his father

As Founder and CEO of Playmewhen, Pedro leads the company’s vision and direction, guided by a personal understanding of why meaningful messages matter.

Inspired by the loss of his father, Pedro created Playmewhen to give others something he wishes he’d had, which is the opportunity to hear from someone they love during life’s important moments. He also sees the platform as a way to celebrate milestones, share encouragement, surprise someone on their birthday, or pass a story on to a future generation.

As a father himself, Pedro hopes Playmewhen gives people a way to preserve their voices, personalities, stories, advice, and memories, so their words can reach the people who matter most at the moments they want to share.

Michael Blair

Chief Operating Officer

Inspired by his mother

As Chief Operating Officer of Playmewhen, Michael helps guide the company’s operations, customer experience, partnerships, and project management.

His connection to Playmewhen comes from personal experience. After losing his mother to cancer in 2021, Michael often thought about what it would have meant to have something like Playmewhen before her passing. A way to preserve her voice, her stories, and messages that could still reach him during important moments in the years ahead.

That experience gave Michael a strong connection to the purpose behind Playmewhen and the families it hopes to serve. For him, the platform is about more than technology. It’s about helping people stay close to those they love, preserve what matters most, and create messages that can continue to bring comfort, connection, and meaning long into the future.

Gerrard Wallace

Chief Information Officer and Application Developer

Inspired by his grandparents

Gerrard’s connection to Playmewhen began in 2024, when he first heard the idea and thought of his grandparents. Having lost them, he wished he could hear his grandfather’s wisdom again or ask his grandmother for the soup recipe he still yearns for. The thought of receiving something so meaningful at just the right moment made him wish Playmewhen had existed for his family.

That realization inspired Gerrard to use his experience in software development to help bring the platform to life. As CIO and application developer, he understands that people are trusting Playmewhen with some of their most meaningful messages and memories. His focus is on building a platform with the longevity, security, and reliability needed to protect those messages and help them reach their intended recipients.

Beyond the technology, Playmewhen gives Gerrard peace of mind. Knowing that he and the people he cares about have a way to preserve their voices, memories, and stories means they can leave behind one of the most priceless gifts there is: a piece of themselves.

What would you want them to hear?

Record a video message today and choose the moment it reaches them.

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